Fundador de Marketing Group y profesor en la Universidad de Georgetown, experto en márketing y tendencias. Con anterioridad desempeñó cargos ejecutivos en Ogilvy.
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![El método de lo no obvio]({"default":"https://www.managerfocus.com/wp-content/uploads/2017/09/El-metodo-de-lo-no-obvio.jpg","2x":"https://www.managerfocus.com/wp-content/uploads/2017/09/El-metodo-de-lo-no-obvio.jpg","mobile":"","responsive":"true"} "El método de lo no obvio")
