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Digital@Scale: lidere con éxito su empresa hacia el futuro digital

Temas:
Entorno digital, Innovación y emprendimiento
Editorial:
Gestión 2000
Autores:
Jürgen Meffert, Pedro Mendonça

Descripción

Muchos expertos ya reconocen que la época actual será conocida dentro de unos años como aquella en la que las empresas explotaron su lado digital y a la que solo sobrevivieron las organizaciones que asumieron la digitalización como un reto y supieron aprovecharlo. Esta era ya ha comenzado y se hace cada vez más presente a través de las sucesivas innovaciones que se producen en multitud de sectores. De hecho, la digitalización ha comenzado en los límites sectoriales, es decir, en los espacios entre sectores, de forma que los competidores de un sector determinado ya empiezan a introducirse en otros, de ahí la necesidad de las empresas actuales de afrontar la digitalización como un reto, pero también como una oportunidad de agilizar sus procesos y de aportar mayor valor al cliente.

Claves

  • El cambio de mentalidad hacia lo digital.
  • Los nuevos ecosistemas.
  • La revolución del sector del automóvil.
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Jürgen Meffert

Socio de McKinsey & Company, responsable del sistema digital de B2B y fundador de la iniciativa McKinsey para pymes.

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