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Muchos responsables de departamentos y áreas toman decisiones teniendo presente solamente su punto de vista y no se dan cuenta de que sus decisiones tienen un impacto directo en otras áreas de la empresa. [post_title] => The Grid (La cuadrícula) [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => the-grid-la-cuadricula [to_ping] => [pinged] => [post_modified] => 2018-10-22 16:50:16 [post_modified_gmt] => 2018-10-22 14:50:16 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.managerfocus.com/?post_type=libros&p=24904 [menu_order] => 70 [post_type] => libros [post_mime_type] => [comment_count] => 0 [filter] => raw ) [1] => WP_Post Object ( [ID] => 24807 [post_author] => 1 [post_date] => 2018-10-04 17:26:13 [post_date_gmt] => 2018-10-04 15:26:13 [post_content] => [post_title] => Omnicanalidad y los retos del retail [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => omnicanalidad-y-los-retos-del-retail [to_ping] => [pinged] => [post_modified] => 2018-10-19 11:28:38 [post_modified_gmt] => 2018-10-19 09:28:38 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.managerfocus.com/?post_type=webinar&p=24807 [menu_order] => 20 [post_type] => webinar [post_mime_type] => [comment_count] => 0 [filter] => raw ) [2] => WP_Post Object ( [ID] => 20201 [post_author] => 1 [post_date] => 2018-05-03 11:45:25 [post_date_gmt] => 2018-05-03 11:45:25 [post_content] => Vender algo es muy complicado. Competimos constantemente con otros muchos que quieren lo mismo: conquistar al consumidor para lograr sus objetivos. Para ello no basta con tener un buen producto o servicio, sino que es necesario un plan de márketing elaborado que nos permita actuar con más probabilidades de éxito. [post_title] => Marketing digital que funciona [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => marketing-digital-que-funciona [to_ping] => [pinged] => [post_modified] => 2018-10-22 13:00:34 [post_modified_gmt] => 2018-10-22 11:00:34 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.managerfocus.com/?post_type=libros&p=20201 [menu_order] => 0 [post_type] => libros [post_mime_type] => [comment_count] => 0 [filter] => raw ) [3] => WP_Post Object ( [ID] => 1688 [post_author] => 1 [post_date] => 2018-03-20 12:15:33 [post_date_gmt] => 2018-03-20 11:15:33 [post_content] => [post_title] => Márketing digital que funciona [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => marketing-digital-que-funciona [to_ping] => [pinged] => [post_modified] => 2018-09-19 11:27:40 [post_modified_gmt] => 2018-09-19 09:27:40 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.powerfulconversations.net/?post_type=webinar&p=1688 [menu_order] => 0 [post_type] => webinar [post_mime_type] => [comment_count] => 0 [filter] => raw ) [4] => WP_Post Object ( [ID] => 20034 [post_author] => 1 [post_date] => 2018-03-05 08:21:59 [post_date_gmt] => 2018-03-05 08:21:59 [post_content] => Muchos estudios concluyen que la creatividad se está convirtiendo en la cualidad más relevante para un trabajador en su puesto de trabajo, por lo que cada vez se valora más. Al contrario de lo que muchos sostienen, no existen personas sin creatividad, ya que esta se consigue a través del entrenamiento de la mente. El modelo CREATES demuestra que todas las personas poseen unas estructuras cerebrales muy similares entre sí y que la creatividad se consigue aprendiendo a gestionarlas, estableciendo nuevas conexiones en el interior del cerebro. Por ello, este modelo agrupa siete estados de activación cerebral, que permiten desarrollar el cerebro creativo si se dominan y se aprende a saltar de uno a otro. [post_title] => Tu cerebro creativo [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => tu-cerebro-creativo [to_ping] => [pinged] => [post_modified] => 2018-10-22 13:08:48 [post_modified_gmt] => 2018-10-22 11:08:48 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.managerfocus.com/?post_type=libros&p=20034 [menu_order] => 0 [post_type] => libros [post_mime_type] => [comment_count] => 0 [filter] => raw ) [5] => WP_Post Object ( [ID] => 20013 [post_author] => 1 [post_date] => 2018-02-19 16:08:47 [post_date_gmt] => 2018-02-19 16:08:47 [post_content] => La era de la información exige una nueva forma de vender, ya que no se trata simplemente de una actividad comercial de intercambio de productos o servicios por dinero. La primera ley de la venta es que la clave de la venta no es la venta, sino la compra. Por tanto, si el cliente ya ha comprado o decidido comprar, venderle es irrelevante. Sencillamente, los vendedores no necesitan descubrir y controlar las decisiones de compra de sus clientes. Es mejor que simplemente proporcionen el apoyo que necesita la toma de decisiones. A la gente le encanta comprar; no le gusta que le vendan. [post_title] => La clave de la venta [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => la-clave-de-la-venta [to_ping] => [pinged] => [post_modified] => 2018-10-22 13:22:33 [post_modified_gmt] => 2018-10-22 11:22:33 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.managerfocus.com/?post_type=libros&p=20013 [menu_order] => 0 [post_type] => libros [post_mime_type] => [comment_count] => 0 [filter] => raw ) [6] => WP_Post Object ( [ID] => 1653 [post_author] => 1 [post_date] => 2018-02-12 17:19:53 [post_date_gmt] => 2018-02-12 16:19:53 [post_content] => [post_title] => Experiencia de cliente: un amor a largo plazo [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => experiencia-de-cliente-un-amor-a-largo-plazo [to_ping] => [pinged] => [post_modified] => 2018-10-19 10:18:26 [post_modified_gmt] => 2018-10-19 08:18:26 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.powerfulconversations.net/?post_type=webinar&p=1653 [menu_order] => 0 [post_type] => webinar [post_mime_type] => [comment_count] => 0 [filter] => raw ) [7] => WP_Post Object ( [ID] => 19314 [post_author] => 1 [post_date] => 2017-11-06 08:10:17 [post_date_gmt] => 2017-11-06 08:10:17 [post_content] => La mayoría de nosotros estamos fascinados por las tendencias y por quienes las predicen. Consideramos esas predicciones como un vistazo al futuro y eso nos cautiva. Solo existe un problema: la mayoría de ellas están basadas en meras conjeturas o no profundizan demasiado. Son obvias en lugar de no obvias. La reflexión y la selección de las ideas pueden darnos una visión excepcional de por qué la gente decide comprar, vender o creer algo. [post_title] => El método de lo no obvio [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => el-metodo-de-lo-no-obvio [to_ping] => [pinged] => [post_modified] => 2018-10-22 13:58:09 [post_modified_gmt] => 2018-10-22 11:58:09 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.managerfocus.com/?post_type=libros&p=19314 [menu_order] => 0 [post_type] => libros [post_mime_type] => [comment_count] => 0 [filter] => raw ) [8] => WP_Post Object ( [ID] => 19434 [post_author] => 1 [post_date] => 2017-10-19 15:13:29 [post_date_gmt] => 2017-10-19 15:13:29 [post_content] => Durante generaciones, los empresarios, políticos y expertos en márketing han dirigido sus mensajes hacia la masa y han establecido lo que debía gustar y lo que se tenía que comprar. El mercado de masas era, hasta hace poco, sinónimo de ventas y beneficios. Hemos vivido con este modelo durante tanto tiempo que ni siquiera nos damos cuenta de que asumir que todo tiene que ser normal está profundamente arraigado. Desde que nacimos nos han enseñado a adaptarnos al ‘statu quo’. Tenemos tendencia a la mayoría. Sin embargo, la realidad hoy es otra: el mundo tiene más información, más opciones y más libertad y las posibilidades de compra se han multiplicado. Los raros son ahora más importantes que la mayoría, porque los raros son la mayoría. [post_title] => Todos somos un poco raros [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => todos-somos-un-poco-raros [to_ping] => [pinged] => [post_modified] => 2018-10-22 13:59:14 [post_modified_gmt] => 2018-10-22 11:59:14 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.managerfocus.com/?post_type=libros&p=19434 [menu_order] => 0 [post_type] => libros [post_mime_type] => [comment_count] => 0 [filter] => raw ) ) [post_count] => 9 [current_post] => -1 [in_the_loop] => [post] => WP_Post Object ( [ID] => 24904 [post_author] => 1 [post_date] => 2018-10-18 17:29:34 [post_date_gmt] => 2018-10-18 15:29:34 [post_content] => La toma de decisiones en el entorno empresarial actual es un proceso que resulta cada vez más complejo. Muchos responsables de departamentos y áreas toman decisiones teniendo presente solamente su punto de vista y no se dan cuenta de que sus decisiones tienen un impacto directo en otras áreas de la empresa. 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